SERVICES
My copywriting services can be tailored to fit your business needs or, if you're from an agency, those of your clients. If exactly what you're after isn't listed below, it's still worth getting in touch. If I can't help you, I'll definitely know someone who can.
My copywriting services include:
Want to know more? Read on or drop me a line.
COPY CONSULTANCY
This is your chance to take a good look at where you are now and where you want to be. I'll help you review your current activity and explore how to evolve it, both online and through emails, social media and print pieces. We'll also look at who you are and who you want to be as a brand and look at the best way to move forwards and build the connections you really want with your target audience.
BRAND POSITIONING
There's no one quite like you, but does your target audience know that? This is an opportunity to squeeze the juice out of what you do and how you do it. What are the advantages of working with you rather than your competitors? Where do you sit in the market? What's your USP? How do you want to express yourself and to whom? We'll talk personality and priorities, plus the tone of voice that goes with them.
CONTENT STRATEGY
It's what you say and when you say it that counts. Your message needs to be consistent, engaging and relevant. I'll help you build that essential plan for evolving your customer relationships and ensuring that you express yourself, your brand and your offering brilliantly, with all the benefits that come with it.
TONE OF VOICE
Define your brand personality and it determines sentence structure, subject matter, copy style, use of vocabulary and use of grammar and punctuation. The same rules apply across social media, newsletters, blogs, print material and banner ads. The last thing you want is copy that sounds a bit... samey.
BLOG WRITING
As well as being a great way to deliver fresh online content (which is good for SEO), a blog enables you to share your thoughts, ideas, innovations and latest news in a more immersive way. As your blog writer, I can showcase your knowledge and experience - and provide you with great content for social media.
SOCIAL MEDIA
What's your strategy for building relationships with your clients or customers? Social media is often a vital part of the mix and it gives you the chance to become the 'go to' expert in your field, either writing the content yourself or asking someone like me do it for you. We'll explore the specific, targeted messages that will get people to your website, establish your credibility and encourage them to buy into what you do.
BESPOKE PROJECTS
So perhaps it's not a whole website you need, but right now, because you're busy or a bit short staffed, you really need new blog posts, some great articles or a newsletter sent. I can do that. Regularly updated, unique content is one of the best ways to make your way up the rankings and, more importantly, build strong relationships with your customers or clients, establishing your personality, your expertise and your professionalism in the process.
PREFER TO CREATE YOUR OWN CONTENT
If you want to write your own copy, I can tell you how. You may find it helpful to kick start the process with some consultancy or tone of voice work with me or even have me write a few key pages of the site or an example newsletter, but after that, I'll make sure you know how to run with it.
On one of my workshops, you'll find out how writing for the web is very different from print copy and how to make sure your copy gets read and stands out from the crowd.
Let me know where the gaps are in your knowledge and I can fill them in for you.
My copywriting services include:
- Consultancy Cross-platform copy advice and direction, from print to web.
- Brand positioning Get clarity on what makes you and your brand unique - and how to express it.
- Content strategy Your roadmap for what to say, when and how
- Tone of voice work To give your words the right attitude
- Blog writing Like the idea of becoming a thought leader? This is your opportunity.
- Social media Have great conversations with your target audience
- Bespoke writing Features, mailshots, newsletters
- Workshops to develop your own team of in-house writers.
Want to know more? Read on or drop me a line.
COPY CONSULTANCY
This is your chance to take a good look at where you are now and where you want to be. I'll help you review your current activity and explore how to evolve it, both online and through emails, social media and print pieces. We'll also look at who you are and who you want to be as a brand and look at the best way to move forwards and build the connections you really want with your target audience.
BRAND POSITIONING
There's no one quite like you, but does your target audience know that? This is an opportunity to squeeze the juice out of what you do and how you do it. What are the advantages of working with you rather than your competitors? Where do you sit in the market? What's your USP? How do you want to express yourself and to whom? We'll talk personality and priorities, plus the tone of voice that goes with them.
CONTENT STRATEGY
It's what you say and when you say it that counts. Your message needs to be consistent, engaging and relevant. I'll help you build that essential plan for evolving your customer relationships and ensuring that you express yourself, your brand and your offering brilliantly, with all the benefits that come with it.
TONE OF VOICE
Define your brand personality and it determines sentence structure, subject matter, copy style, use of vocabulary and use of grammar and punctuation. The same rules apply across social media, newsletters, blogs, print material and banner ads. The last thing you want is copy that sounds a bit... samey.
BLOG WRITING
As well as being a great way to deliver fresh online content (which is good for SEO), a blog enables you to share your thoughts, ideas, innovations and latest news in a more immersive way. As your blog writer, I can showcase your knowledge and experience - and provide you with great content for social media.
SOCIAL MEDIA
What's your strategy for building relationships with your clients or customers? Social media is often a vital part of the mix and it gives you the chance to become the 'go to' expert in your field, either writing the content yourself or asking someone like me do it for you. We'll explore the specific, targeted messages that will get people to your website, establish your credibility and encourage them to buy into what you do.
BESPOKE PROJECTS
So perhaps it's not a whole website you need, but right now, because you're busy or a bit short staffed, you really need new blog posts, some great articles or a newsletter sent. I can do that. Regularly updated, unique content is one of the best ways to make your way up the rankings and, more importantly, build strong relationships with your customers or clients, establishing your personality, your expertise and your professionalism in the process.
PREFER TO CREATE YOUR OWN CONTENT
If you want to write your own copy, I can tell you how. You may find it helpful to kick start the process with some consultancy or tone of voice work with me or even have me write a few key pages of the site or an example newsletter, but after that, I'll make sure you know how to run with it.
On one of my workshops, you'll find out how writing for the web is very different from print copy and how to make sure your copy gets read and stands out from the crowd.
Let me know where the gaps are in your knowledge and I can fill them in for you.
